One of our projects provided a good example this week of the gap between the worlds of application development and application usage. We’ve been helping a client re-implement an existing CRM system in a way that better supports their business. One of the key requirements was to improve their lead Continue Reading
The role of the software demonstration…
When it comes to buying software – CRM or otherwise – the software demonstration has generally played a weighty role in the technology/vendor selection process. I rack my brains, but I can’t recall an occasion when a CRM project in which I was involved, progressed without at least one demonstration Continue Reading
Welcome
Welcome to The CRM Consultant. To the extent I’m fully clear on where this blog may lead, it’s my intention to provide commentary on technology developments in the CRM market space particulary in the context of how they relate to the fortunes of the Small and Medium Enterprises (SME’s) that Continue Reading