I liked Eric Doyle’s article in Computer Weekly earlier this month. It was the most sensible piece I’ve read about on-demand (software that people subscribe to as a hosted service rather than purchase outright and install on site) CRM in some while. Well grounded though it was, there were still Continue Reading
For good and evil…
I signed up with a web-based vendor of mailing lists a few months back. It was one of those stand-out experiences. The web site was slick and easy to use. I could profile the data to my hearts content. And, when I down-loaded my purchase, a customer services rep telephoned Continue Reading
The world’s favourite CRM package…
There’s one package that dominates the CRM space, and it’s not as obvious as you might think. I’ll give you a clue – it’s from Microsoft. No, not Microsoft CRM Dynamics, no, not Outlook, but you are getting warmer, no, the out and out market leader has to be…..wait for Continue Reading
In the long run…
As has been well documented here and elsewhere, the path to a successful CRM project is strewn with traps and pitfalls for the inexperienced and unwary. However for the minority that navigate these successfully there’s one final ‘gotcha’ that seems to trip up more than its fair share of would Continue Reading