Month: December 2006

As Francis Buttle notes in his article for CRM guru ‘who is educating the next generation’ – ‘So, what’s going on? Why is a fundamental and widely applied business discipline – CRM – not being taught in our universities?’. I’d take that further – why does the whole issue of Continue Reading

I came across a couple of posts on a similar theme – the absence of magic bullets. One from Steve Yegge, and the other from Joel Spolsky. They resonate with how I see the CRM industry. Hundreds of millions of pounds are spent promoting CRM software as providing instant gratification. Continue Reading

One of the presentations I give (when I occasionally get invited out to some independent perspective on the market) is ‘15 keys to a successful CRM implementation’. I’d put a link in to a copy, but I’ve adopted a minimalist approach on my slides – al la Beyond Bullets – Continue Reading

As poacher turned gamekeeper I’m only too aware what a pain preparing responses to requests for proposals (RFP’s) can be. However I get to read a lot of responses these days, and it can be tough on the other side of the table as well, so I want to set Continue Reading