Coincidentally I was intending a blog post relating to Joel Spolsky’s Fog Creek Software anyway. They have a pretty unusual approach to business, which includes a zero spend on sales and marketing, a 100% money back guarantee, and individual offices for developers. The origins of the business are documented in Continue Reading
What a CRM consultant would tell you about buying CRM software…
The following is the first in a sequence of posts entitled ‘What a CRM Consultant would tell you about buying CRM software’. My plan is to highlight key aspects of an effective purchase strategy for CRM, and, when the series is complete, I’ll try and edit it into a hopefully Continue Reading
The undisputed king…
There’s no question that in terms of how it markets itself Salesforce.com is the undisputed king of the CRM space. So, interesting interview in Forbes with Marc Benioff talking about his approach to marketing.
A productive afterthought…
I met with the operations director of one of our customers last week to discuss some further enhancements to their system. They are twelve months on from implementing the service capabilities of their CRM system and the first years results are impressive. Operational improvements include: · A significant up-lift in Continue Reading