The following are notes from a presentation I gave last week which boil down a lot of my thinking on implementing CRM systems: The challenges of implementing a successful CRM system are more numerous and complex than might appear to be the case. In this respect there are a number Continue Reading
As yet unbranded…
A slightly revised Anita Clifford interview is now on the Mycustomer.com web site. This will now be a regular feature of both sites (though appearing here first of course). Mycustomer.com wanted the interview up on the site as soon as possible. Rather too soon for us to come up with Continue Reading
What a CRM consultant would tell you about buying CRM software – part 3
As I’ve noted previously, the key foundations to effective purchasing are to define a detailed set of requirements, and in light of those requirements assemble a group of relevant technologies and capable vendors to select from. Step three is to prepare and distribute a request for proposal (RFP) document in Continue Reading