Nice piece from Neil Davey on the my.customer.com site – and not just because it quotes me extensively! Getting the costings right for CRM projects is something that catches a lot of organisations out, so it was good to see the issue getting a bit of coverage. Given that I Continue Reading
Recently published on Customerthink.com…
CustomerThink.com recently published another of my articles which is reproduced below with the kind permission of CustomerThink.com (www.customerthink.com): You Can Turn Around a “Bad” SystemBy Richard Boardman, Mareeba CRM ConsultingWhile CRM vendors have done a pretty effective job of marketing and selling their software, as an independent consultant, I’d question Continue Reading
The monthly CRM fireside…
Which as a title is a little misleading as the last one was back in March, but this month I catch up with Geof Gibbons, Managing Director of the highly respected Sage reseller, E1 Business: RB – Geof as a starting point, could you introduce yourself and explain how you Continue Reading
As quoted in the FT…
I say a lot of things to a lot of people on the subject of CRM. I can’t say I was expecting to be quoted in the Financial Times this morning though…
Dominated by great sales and marketing…
Nice piece from Bob Thompson of CustomerThink the other day entitled ‘SugarCRM rides the open source wave’. Interesting from the perspective that it flags Sugar as a force to watch. I suspect they are disturbing the sleep of a good few CRM software CEO’s right now. The article also highlights Continue Reading
When not to invest in CRM…
I was recently talking to a friend of mine who is a senior IT exec in a global FMCG company. They are a very IT savvy organization, particularly in respect to their approach to deploying ERP technology across their international operations, which they have done to considerable effect. I was Continue Reading
A few key points…
The following are notes from a presentation I gave last week which boil down a lot of my thinking on implementing CRM systems: The challenges of implementing a successful CRM system are more numerous and complex than might appear to be the case. In this respect there are a number Continue Reading
As yet unbranded…
A slightly revised Anita Clifford interview is now on the Mycustomer.com web site. This will now be a regular feature of both sites (though appearing here first of course). Mycustomer.com wanted the interview up on the site as soon as possible. Rather too soon for us to come up with Continue Reading
What a CRM consultant would tell you about buying CRM software – part 3
As I’ve noted previously, the key foundations to effective purchasing are to define a detailed set of requirements, and in light of those requirements assemble a group of relevant technologies and capable vendors to select from. Step three is to prepare and distribute a request for proposal (RFP) document in Continue Reading
More bang for your CRM consultancy buck…
One area where a CRM consultant can deliver a very immediate and significant bang for the client’s buck is the area of negotiation of pricing and terms. Yes, some organizations are excellent negotiators, and without outside help can probably substantially reduce costs, but a good CRM consultant with a good Continue Reading