Month: April 2008

I had the pleasure of going on a CRM site visit during the week. It’s always interesting to discuss other people’s experiences of implementing CRM systems. I always ask what advice they would offer to others about to undertake an implementation, and thought it might be refreshing to pass on Continue Reading

While the instances of outright failure are few and far between these days, CRM technology implementation projects continue to be a source of pain and frustration. Recent research relating to IT projects in general indicated that the average project came in 56% over budget and 84% later than expected. While Continue Reading

As I’ve mentioned in previous posts, I’ve always been a bit uneasy about the ‘Customer’ in CRM. I prefer to view the deployment of CRM technology as a means of bringing about process efficiencies which may, or may not impact the customer. So a good example of a ‘may not’ Continue Reading

If you ever want an object lesson in candour and taking an objective long term view then look no further than Warren Buffett’s annual shareholders letter. Observing on the mayhem in the financial markets in his 2007 letter he notes ‘You only learn who has been swimming naked when the Continue Reading