The reporting aspects of CRM technology produce two of the great fibs of the CRM industry: Fib number one – ‘The CRM system comes with 200 standard reports which will meet most of your needs’ (cue the salesperson to point to a long and seemingly exhaustive list of reports on Continue Reading
CRM and great aunt Edith…
Sitting in on a series of CRM short-list presentations this week, I became acutely aware of just how much we seem to rely on acronyms and jargon. I had to stop a couple of sessions because it was obvious that the audience wasn’t following what was being said. Even when Continue Reading
Fully managed CRM…
I’ve been reading CRM RFP responses for much of the week and I’ve seen a number of references to ‘fully managed systems’. This caught my attention at first because it seemed to support the suggestion in my last post that outsourced of administration of CRM systems may prove a new Continue Reading