Well another week brings more economic bad news. Recession seems inevitable, so I figure it might be a good time to try and work out what it means for the CRM industry. Anyway these are my thoughts: Firstly, you’d figure that people are going to spend a lot less on Continue Reading
Unsinkable CRM…
In retrospect, suggesting that the Titanic was unsinkable, was hardly the most accurate of representations. The origins are interesting though. ‘The Shipbuilder’ magazine published an article in 1911 where the term ‘practically unsinkable’ was used. The article in turn seems to have borrowed extensively from a White Star Line publicity Continue Reading
CRM SOS
As promised, shameless plug number two. Last week I mentioned CRM VM, but the other new service we’ve launched is CRM SOS (second opinion service). As the name suggests we’re giving people the opportunity to get an independent second opinion if something a vendor tells them doesn’t feel quite right. Continue Reading
The best will suffer most…
As a long standing veteran of the CRM market, I can recall what happened in the last down-turn in the economy post 9/11. Up to that point CRM vendors seemed to be springing up all over the place, thereafter there was a rapid consolidation. In recent years we’ve seen a Continue Reading
CRM Value Maximisation…
One of the things that never ceases to depress me is the hundreds of millions spent on CRM software that while live is generating marginal value for the organisation using it. In my experience the vast majority of CRM systems under perform against their potential. There are a number of Continue Reading