Ever since InsideCRM rightly observed that my blog postings were somewhat erratic, I’ve attempted to maintain a certain level of regularity, even if the posts are hardly prolific. However I’ve be on holiday in a rather remote part of France where internet access proved taxing to say the least, so Continue Reading
Nine ways to improve CRM software demonstrations…
I may well have covered this topic before, but as someone asked me my thoughts on this topic this week, and as I’ve been both sides of the table more times that I’d care to think about, I thought I’d draft a ‘x ways to improve CRM software demonstrations’ post, Continue Reading
A rather low tech breakthrough and the implications for CRM technology…
There was an interesting article on the BBC site – and elsewhere I’m sure – which highlighted a breakthrough in significantly reducing the amounts of deaths and complications resulting from surgery. The breakthrough was not as you might suppose a technology related one, but the simple introduction of a check-list. Continue Reading
Talking CRM requirements gathering…
Strangely I spent a fair proportion of the weekend talking requirements gathering. An old friend of mine is a senior IT manager at a global 500 company, and we were stuck in the car together for much of the weekend travelling to and from a mutual friend’s stag do. So Continue Reading
Understandable but illogical…
I guess my recent posts about CRM vendor’s improving the quality of their RFP responses suggests we put we put huge store in the quality of response we receive. While the quality of response is indicative of the vendor’s interest in the opportunity, the key thing we are interested in Continue Reading
Go hard or stay home…
There was a point that I missed when I did my ‘9 ways CRM vendors can improve their RFP responses’ post the other week, and that’s ‘go hard, or stay home’ (as an old athletics coach of mine was fond of saying). In any batch of RFP responses we receive Continue Reading
CRM – it’s not about the customer…
I get to read a fair number of articles written by CRM software vendors. Generally you can tell how new to the organisation, or how close to the front-line the author is, through the number of references they make to customers. If there’s lots of reference to ‘knowing your customers Continue Reading
9 ways CRM vendors can improve their RFP responses…
As I’ve been writing ‘10 tips…’ type lists, and as I’ve been slogging through RFP responses for several days I thought I would compile a ‘9 ways CRM vendors can improve their RFP responses and make my life a bit easier (and ultimately increase their sales)’ list, so here goes: Continue Reading
CRM and the cataclysmic event…
A couple of posts ago I mentioned a site visit I attended with a client. One of the interesting aspects of this site was that they had installed the CRM system as the response to a near death experience. They were a long established organisation, a recognised brand, and comfortably Continue Reading
Ten ways to implement CRM on a tight budget…
With the economic environment getting tougher, the need for effective CRM systems increases, but with budgets often getting tighter, the scope to introduce much needed technology decreases. I often work with companies who are looking to implement CRM technology on tight budgets, so in this post I’ll set out ten Continue Reading