Back in October I made a very downbeat assessment of the state of the economy and its impact on the CRM industry. While I winced hugely when Joel Spolsky announced the end of the tech recession back in February, a straw poll of vendors suggests that while the last quarter Continue Reading
Unlocking revenues through better b2b customer management…
A lot of companies underestimate how much value they have in their customer base, and this may never be more important than in the current climate. As independent CRM consultants we’re currently doing a lot of work to help clients unlock that potential. A recent article of ours in CustomerThink Continue Reading