‘Phase your CRM project’ is one of those frequently offered pieces of advice to would-be implementers of CRM technology, but what does this really mean in practice? So, seven quick tips for phasing CRM projects effectively: Do the minimal amount that gets results – it’s easy to over-engineer CRM systems, Continue Reading
Reflecting on CRM failure….
I was asked to speak on the topic of CRM failure this week. The following summarizes what I covered. The occurrence of outright failure, where no system ever sees the light of day is exaggerated. I’m only aware of a few instances of outright failure and this normally occurs when Continue Reading