Just back from spending some time with friends in Barcelona, one of whom is a senior IT executive at one of the larger FMCG companies, and one which I consider to be one of the most effective users of IT technology out there. As they are currently in the midst Continue Reading
A disconnect in desperate need of bridging…
In his post ‘Are we solving the same problem’ Seth Godin brilliantly sums up one of the fundamental problems of the CRM industry even though he’s not actually writing about IT. The point he makes is that people are much more comfortable discussing the solution to a problem than the Continue Reading
One simple way to slash CRM implementation costs…
In the early days of Mareeba we were working with a client to help them create an extension to their CRM system. As we usually do, we had created a detailed specification and circulated it to potential vendors for their proposed pricing. The quotes that came back seemed astronomical compared Continue Reading