In the last few posts I touched on why effective CRM requirements specification was important, and how to approach it. This week I want to wrap up this series by suggesting how this can be brought together in the final CRM requirements document. Given that the structure of your document Continue Reading
A more successful approach to CRM requirements definition – part three
As I covered in my last post on CRM requirements gathering, the first goal is to define what sort of problems you are looking to fix, or what sort of beneficial outcomes you are aiming for. The next step, which I will cover in this post, is to define how Continue Reading