I’ve heard the concept of the golden sales sausage machine articulated many times in my career. In essence it goes like this: our sales people currently average say four appointments a week and they close one in four. Therefore if we crank up the lead generation to eight appointments a Continue Reading
CRM is complex, and that may be good…
The phrase ‘CRM is complex, not because people want it to be’ which appeared in a tweet from Mitch Lieberman last week caught my eye, and, though I suspect I am using the quote outside of its original context, I wanted to write a piece about CRM complexity at least Continue Reading