There’s an old joke that goes something like this: A man, driving through the countryside, stops to ask a farm worker for directions to a local town. The farm worker scratches his head thoughtfully, and after a while, says ‘you know sir, if I was going there I wouldn’t start Continue Reading
CRM project plans – where does it all go wrong?
For those of you currently planning a CRM project, I thought it might be helpful to indentify some of the areas where things tend to go ‘off-piste’, but before I do perhaps it’s a good idea to suggest why we might care in the first place.If the CRM project team Continue Reading
CRM set to be a commodity? Interview with Raju Vegesna at Zoho
The following is an interview I did with Raju Vegesna at Zoho Corporation. Some interesting thoughts, particularly on CRM software as a commodity: [RB] Could you give us an introduction to Zoho Corporation and your role? [RAJU] Zoho Corporation (formerly AdventNet Inc) was founded in 1996. The company is headquartered Continue Reading
How to implement CRM technology – an easy way and a hard way
One of the first projects we undertook after I set up Mareeba was to review a client’s call centre. The call centre supported computer equipment across the UK, and was something of a victim of success, struggling to cope with a series of large orders that the client had recently Continue Reading