The following series of posts serialises my ‘An Industry Insider’s survival guide to everything you should know about buying and implementing CRM software’ e-guide which can be downloaded here if you prefer to read it in its entirety. This, and the next few posts, will concentrate on the planning of Continue Reading
18 ways to speed up a CRM project – part two
In my last post I set out nine of eighteen ways to speed up a CRM project, focusing principally on pre-implementation activities. This post outlines ways to speed up a project once the implementation begins: Don’t do too much in phase one – there’s only so much change an organisation Continue Reading
18 ways to speed up a CRM project
In my post ‘How long does a CRM project really take’ I suggested that 12 months was fairly normal for a strategic mid range deployment of CRM software. This begs the question: how do you speed up a CRM project. Here are 18 ways: Truncate the fuzzy front end – Continue Reading
CRM 101 – The Benefits of Contact Management
Following on from the e-guide on buying and implementing CRM software, I wanted to spend some time on the why, rather than how, of CRM implementing technology. So, over the next month or two, I’m planning on writing a series of posts aimed at picking out some of the key Continue Reading
Popcorn CRM
As I mentioned in my ‘How long does CRM really take post’, Gartner consultant, Mark McDonald, used the phrase ‘popcorn applications’ in his ‘Everything is up for grabs, making it a great time for IT’ post, to describe applications that users want, can relatively easily be delivered, but which don’t Continue Reading
How long does a CRM project really take?
I often get asked how long it will take to implement a CRM system, so I though I would use this blog post to try and address that question, and I’ve included an outline project plan for guidance. I think this is a fairly typical CRM project plan for say Continue Reading
Getting to the CRM software short-list…
Excellent long post from Chris Bucholtz on his excellent Forecasting Clouds blog about selecting CRM software. He’s distilled a lot of input from a lot of industry commentators – including yours truly – into a well structured, coherent analysis on what people need to be aware of when selecting CRM Continue Reading
Killer misconceptions – 8 common misunderstandings about buying and implementing CRM software…
The following is a piece I wrote for Conspectus Magazine recently: I recently put together an e-book, well, probably to be fair, an e-guide, on how to buy and implement CRM software; which was a roll up of a lot of the content I’d posted to ‘The CRM Consultant’ blog Continue Reading
CRM technology in five years time…
The following is a quick response to a Linked In Answers question relating to the evolution of CRM technology over the next five years. It’s something of a crude thumbnail sketch – I’ll perhaps create a more considered response in due course – but it was a thought-provoking question and Continue Reading
e-book on buying and implementing CRM software…
I’ve blogged a lot over the years about the challenges of buying and implementing CRM software. I was conscious that there wasn’t that much easily accessible practical advice out there, so I figured it was time to get these posts into one place, and combine them with new material in Continue Reading