This is the first in a mini-series of posts aimed at picking out key problem points in the main stages of the implementation process. Today I’m going to focus on CRM feasibility and planning. So here’s my take on the six most common planning and feasibility snafu’s: Undue focus on Continue Reading
Nine things the CEO should know about implementing CRM software
I was involved in a presentation last week to a group of CEO’s on the topic of CRM technology. The following summarises some of the points I wanted to get across: Most projects do not add great value – my best guess is that over 80% of CRM projects fail Continue Reading