Month: October 2011

Following on from my last post the next set of classic CRM technology selection mistakes: Assuming that big is better – there’s a tendency when assessing implementation partners to assume bigger is generally better. In reality it’s considerably less clear cut. In principle bigger organisations should have greater resources and Continue Reading

Following on from last week’s post here are the next set of classic CRM technology selection mistakes: Falling for the salesperson – As I mentioned in the last post a lot of purchase decisions are based on emotion rather than hard analysis. Salespeople are particularly influential – positively and negatively Continue Reading

Last time I discussed some of the common problems organisations experience with gathering CRM requirements, in this post – or posts as I suspect the list will prove a long one – I want to cover off the CRM vendor selection process. In principle selecting and purchasing the right CRM Continue Reading