I’ve written a lot over the years about the importance of requirements gathering when implementing CRM systems. For me, the CRM requirements specification is the foundation of a CRM project, and I don’t believe there’s any other element that has as much influence on ultimate success or failure. What’s surprising however Continue Reading
The zombie CRM apocalypse and ways to avoid it
In October last year I passed the ten year milestone as an independent CRM consultant, and at some point in 2015, all being well, I’ll pass the twenty year mark of working in the CRM industry. I mention this because back in the early days tales of CRM project failures Continue Reading