One of the big movements in recent years has been the rise of marketing automation technologies such as Marketo, Eloqua, and Pardot (to name but a few). These systems are designed to help marketers move prospects through the sales funnel from initial interest to leads that are sufficiently qualified to Continue Reading
How to implement a CRM system – fast
We’ve worked on a few projects in recent months where there was a compelling need for the system to be implemented quickly. This isn’t as easy as it might first appear. There’s only so much that you can compress the major building blocks of a CRM implementation, such a requirements Continue Reading
The increasing power of CRM portal technology
One interesting area of CRM technology whose potential seems yet to be fully realised is the use of portals. A portal is a website that serves as a gateway to the CRM system, and allows third parties, such as customers or partners, the ability to create and update records within Continue Reading