Just a quick update on a few interesting articles we’ve made contributions to in recent weeks. MyCustomer have been running a series of vox-pop articles over recent weeks about the history, present, and future of the CRM industry: Does the CRM industry have an identity crisis? The changing challenges of Continue Reading
CRM 101 – The Benefits of Contact Management
Following on from the e-guide on buying and implementing CRM software, I wanted to spend some time on the why, rather than how, of CRM implementing technology. So, over the next month or two, I’m planning on writing a series of posts aimed at picking out some of the key Continue Reading
Popcorn CRM
As I mentioned in my ‘How long does CRM really take post’, Gartner consultant, Mark McDonald, used the phrase ‘popcorn applications’ in his ‘Everything is up for grabs, making it a great time for IT’ post, to describe applications that users want, can relatively easily be delivered, but which don’t Continue Reading