As I mentioned in my ‘How long does CRM really take post’, Gartner consultant, Mark McDonald, used the phrase ‘popcorn applications’ in his ‘Everything is up for grabs, making it a great time for IT’ post, to describe applications that users want, can relatively easily be delivered, but which don’t Continue Reading
How long does a CRM project really take?
I often get asked how long it will take to implement a CRM system, so I though I would use this blog post to try and address that question, and I’ve included an outline project plan for guidance. I think this is a fairly typical CRM project plan for say Continue Reading
Getting to the CRM software short-list…
Excellent long post from Chris Bucholtz on his excellent Forecasting Clouds blog about selecting CRM software. He’s distilled a lot of input from a lot of industry commentators – including yours truly – into a well structured, coherent analysis on what people need to be aware of when selecting CRM Continue Reading
Killer misconceptions – 8 common misunderstandings about buying and implementing CRM software…
The following is a piece I wrote for Conspectus Magazine recently: I recently put together an e-book, well, probably to be fair, an e-guide, on how to buy and implement CRM software; which was a roll up of a lot of the content I’d posted to ‘The CRM Consultant’ blog Continue Reading
CRM technology in five years time…
The following is a quick response to a Linked In Answers question relating to the evolution of CRM technology over the next five years. It’s something of a crude thumbnail sketch – I’ll perhaps create a more considered response in due course – but it was a thought-provoking question and Continue Reading
e-book on buying and implementing CRM software…
I’ve blogged a lot over the years about the challenges of buying and implementing CRM software. I was conscious that there wasn’t that much easily accessible practical advice out there, so I figured it was time to get these posts into one place, and combine them with new material in Continue Reading
Common misconception about implementing CRM software…
I’ve just finished writing a fairly long magazine article setting out what I consider to be some of the most misunderstood aspects of buying and implementing CRM technology. I will publish the full article once it’s gone to print, but in summary the eight key areas I identified were: Misconception Continue Reading
CRM user adoption comments…
I’ve enabled comments on the blog to accomodate the responses I’ve had on user adoption. As I think this is only available on new posts, please feel free to add any further comments on this topic here.
Left brain – right brain and CRM user adoption…
In my last post about getting people to use CRM systems I asked for input on anything people felt I’d missed, and I had a great response from Michael Whitlow at CRT/Tanaka. I hadn’t thought about difference in left brain/ right brain people before, but it’s an interesting point. I Continue Reading
Getting people to use CRM technology…
I’ve spent the last few months putting together a survival e-guide for buying and implementing CRM software. It’s a combination of existing blog posts and new material, based on my last fifteen years on the front-line trying to help organisations get operational benefit from CRM technology. One of the new Continue Reading