About

Mareeba was set up in 2004, with the goal of helping organisations beneficially leverage the power of Customer Relationship Management (CRM) and related technologies.

The founding team of CRM industry veterans had noted that CRM vendors were more interested in selling their software than helping their customers benefit from it, and saw a need for independent, informed, accessible, and unbiased advice.

And so Mareeba was formed with a mission to provide the knowledge that organisations needed to bridge the gap between the raw technology and a positive return on investment.

With most in the CRM industry happy to sell software, we chose to focus on the nitty gritty activities that make the difference between a CRM project being a success and a failure.

Our business focuses around six core service areas, none of which are particularly glamorous, but all of which are essential to ensuring CRM technology generates high returns: initial discovery, solution design, software selection, project management, user adoption, and for those with existing under-performing systems, a CRM value maximisation service.

Seventeen years on, and a few hundred CRM projects later, we’re just as keen to help as we when we first started. If you feel you might need independent advice, we’re always delighted to have a chat – just email us or call on 01494 256 330.