Welcome

Welcome to The CRM Consultant.

To the extent I’m fully clear on where this blog may lead, it’s my intention to provide commentary on technology developments in the CRM market space particulary in the context of how they relate to the fortunes of the Small and Medium Enterprises (SME’s) that I work with. Perhaps more importantly, it’s my aim to share some insight into the challenges that SME’s face as they try to maximise the value of CRM to their businesses.

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