Top five hallmarks of a successful CRM deployment…

As a potentially insightful exercise I spent some time and listed what I felt were the top five hallmarks of a successful CRM project. The results of those deliberations were as follows:

One – A clearly defined set of business objectives for the project
Two – Active and effective executive sponsorship
Three – Availability of resources, particularly project team availability
Four – A long term view
Five – A well structured user adoption strategy

Strangely perhaps, technology selection, though definitely important, didn’t make it into the top five. Given that many projects focus on technology almost to the exclusion of all other areas, this may seem a dangerous heresy.

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