Kiss

Keep It Simple Stupid….is always something I’ve tried to do (though the extent to which I’ve succeeded or not may be rather more moot). One of the goals for undertaking this blog was to communicate ideas, thoughts, and concepts about the CRM industry in a way that those from outside the industry could easily understand – well I failed this objective this weekend – big time. Whether it was the disruption to my sleep patterns initiated by the exploding Hemel Hempstead petrol storage facility in the way too early hours of Sunday morning, I’m not sure, but the blog post I wrote that day missed the mark by a long way. What I intended was an interesting anatomy of a project we’ve just concluded. What I actually created was an opaque piece of technical mumbo jumbo which yielded little insight to anyone. Fortunately I took the precaution of asking someone to review it first. They were very polite of course, but when, after much furrowing of the brow, they asked ‘Richard, who exactly are you writing this for?’ I knew I was dangerously off track.

The IT industry in general, and the CRM industry in particular, have done a fine of job on their own of obscuring some simple concepts in a fog of TLA’s (three letter acronyms) and impenetrable technical jargon, without the need for further contributions from me. Any how the wash up is, I decided not to publish the piece in its original format, and will rewrite it into a series of bite size chunks over the coming weeks, with a renewed commitment to Keep It Simple Stupid.

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