Sold to you by a gentleman with spiky gelled hair…

I’ve had the phrase ‘sold to you by a gentleman with spiky gelled hair’ playing in the back of my mind for some while without being able to pin down where I read it. Perhaps it was the New Year’s celebrations that finally jolted my memory but I’ve tracked it back to an advert in the Economist for Raja Fashions. More fully the copy reads:

‘In other words, customers can now buy two bespoke, custom cut and hand-stitched suits, made from fine British or Italian cloth and measured by a master tailor for the price of one off-the-peg, chain store suit cut by a computer out of cheap fabric and sold to you by a gentleman with spiky gelled hair and who wouldn’t know a side vent or a notch lapel from a PlayStation.’

I’m no copy connoisseur, but I know what I like. Something about the ‘sold to you by a gentleman with spiky gelled hair’ somehow sums up in my mind much of what is wrong with the CRM industry. Perhaps I can slide it into our marketing literature somewhere…

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