from blood, brains, and beer…

In his improbably entitled autobiography ‘Blood, Brains, and Beer’ David Ogilvy quoted Louis XIV: ‘Toutes les fois que je donne une place vacante, je fais cents mecontents et un ingrate.’ – every time I give someone a job, I make a hundred people unhappy and one person ungrateful. Neither party was talking about the CRM vendor selection process of course, but it’s a very appropriate observation nonetheless.

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