Excellent long post from Chris Bucholtz on his excellent Forecasting Clouds blog about selecting CRM software. He’s distilled a lot of input from a lot of industry commentators – including yours truly – into a well structured, coherent analysis on what people need to be aware of when selecting CRM software.
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quality advice on selecting a CRM is long overdue. there doesn’t seem to be much of any worth out there.
Thanks, Richard! It is frustrating writing about CRM failure; anything we in the media can do that will help at the most critical juncture – before any software is brought into the equation – will mean fewer reasons to write those stories! You might say this story comes from a purely selfish point of view. 🙂